Advertising is a very effective marketing tool for selling products
and creating a brand image of any company. In short, Advertising plays a vital
role in any business organization’s branding and has numerous benefits for the
advertiser. Advertising is often thought of as the paid and expensive way of
promotion of any product. But in today’s new age, advertising is a must for the
success of any product based company. There are many forms of advertising, but
broadly can be divided into traditional forms such as newspapers, magazines,
television and radio, business publications, circulars etc and new forms such
as Internet marketing, Facebook ads, viral media etc.
While advertising may seem like the best way to get a message out, but
it does have several limitations. One of the most common ones is being its
inability to provide in-depth information about a product and at the same time
to be cost-effective. Unlike Traditional Advertisement modes, Internet
Marketing is comparatively cost effective and also reaches to a wide spectrum
of audiences. As a famous saying from one of the top ad film maker, is that
“Advertisement in cyberspace is like a party, until you didn't invite others
into it, nobody would come to see you. “ So, it is really important, that your
internet advt should reach to as many people as it can. Hence, for making the
most of out of your cyberspace advertisements, it is really important that you
should use the right words, right content, and right images, which can direct
more and more target audiences to the websites or the product. The most common
examples of online advertising include ads that are shown on search engine
results pages, banner ads, in text ads, Rich Media Ads (short films and
animation based content), Social network advertising, online classified advertising,
advertising networks and the most famous e-mail marketing.
In the last 10 years in India, Internet Marketing space has grown up
tremendously. With the growing number of Smart Phone users in the country, the
demand for internet marketing has grown up a hundred folds. A big chunk of
young generation is hooked up to their Smartphone’s and hence giving a big
market for advertisement of any product. The number of You-tubers and bloggers
have increased thousand times is past 10 years and so does the demand and
effectiveness of Internet marketing. More and more Advertising agencies have
shifted their focus to Cyber Space and started Internet Advertising. In North
India, Ad film
Agencies, Delhi and NCR, are focusing their shift towards internet
marketing. Several young advertising agencies have popped up in Delhi and are
creating brilliant content for cyberspace advertising. And several established
Advertising Agencies have set up a new department catering to Internet
Marketing. These companies aim at delivering the best possible result with
their innovative and creative advertisements on the cyberspace.
